Why I mentor
I broke into this industry from Kochi in 2010, when "digital marketing" barely existed as a job there. What got me through wasn't talent — it was senior people who took my questions seriously, and the habit of teaching whatever I learned to whoever came next. By 25 I was leading a team of 24; my Campaign Middle East nomination years later specifically called out that I "proactively learn and educate our wider team." Teaching is not a side project for me. It's how I work.
"Christy proactively learns and educates our wider team on the latest initiatives in digital marketing and analytics."
— Nomination, Campaign Middle East, Faces to Watch 2018
Here's what I've learned about this industry that makes mentorship matter: marketing has a low floor and a deceptive ceiling. Anyone can run an ad; very few people can look at an account spending real money and know, within an hour, where it's bleeding. That gap — between running campaigns and being trusted with budgets — is rarely closed by courses. Courses teach tools. What moves careers is judgement: what to look at first, what to ignore, what to say to a CEO when the numbers are bad. Judgement transfers person to person. That's the part I can give you.
Who it's for — three tracks
New to marketing
Students, fresh graduates and career-switchers in their first two years. We work on foundations that don't expire — measurement thinking, channel basics, how agencies and in-house teams actually operate — plus the practical things: building proof of work, getting the first role, avoiding the years I wasted learning by trial and error.
Working marketers
You can run campaigns; you want to be trusted with strategy. We work on the jump from execution to judgement: media planning, analytics depth (GA4, attribution, the warehouse), AI skills that compound, and how to present numbers so leadership listens. This is the gap between years 3 and senior roles — the one nobody's course covers.
Leaders & teams
Senior managers who want their team — or themselves — trained by a practitioner, not a slide deck. Structured workshops on performance marketing fundamentals, measurement and reporting, and AI adoption for marketing teams. Scoped per engagement; remote, or in person in Doha.
The deal — what I give, what I expect
Mentorship fails when it's vague, so mine isn't. This is the exchange:
| What you get from me | What I expect from you |
|---|---|
| Direct access — real sessions, real answers, WhatsApp in between | Show up prepared. Sessions start with what you did, not what you meant to do |
| Judgement from 15 years of real budgets — not recycled course content | Apply something within a week of every session, however small |
| Specific, sometimes uncomfortable feedback on your actual work | Bring your actual work — screenshots, dashboards, drafts, numbers |
| A goal we define in the first session and measure against | Own the goal. I navigate; you drive |
If someone stops doing the work, I say so once, and then we stop. That's not harshness — it's respect for the people on the waiting side who will do it. Keeping this small is what makes it worth anything.
This isn't for you if…
- You want someone to run your campaigns for you — that's consulting, and I do it separately.
- You're collecting mentors the way people collect LinkedIn connections.
- You want a certificate. I don't issue any — the work you produce is the credential.
- You need motivation more than direction. I can point the way; the walking is yours.
If that stung a little and you still want in — good. That's exactly who this is for.
How it works — the first 90 days
Mentorship without a structure drifts into pleasant, useless chats. Mine runs on a simple loop from day one:
Ninety days is long enough to change your trajectory and short enough to stay urgent. What "done" looks like depends on your track:
| Track | By day 90, you should have |
|---|---|
| Break in | Foundations in place, a first proof-of-work project you can show, and applications that get replies instead of silence |
| Level up | One real account measurably improved, a measurement project shipped, and a results story you can tell leadership |
| Train the team | Capability audit done, the first workshop series delivered, and a follow-through plan the team actually uses |
At the day-90 review we look at the evidence together. If the loop is working, we keep going. If it isn't, I'll say so — see "the deal" above.
Ready to apply?Three questions, two minutes. The answers tell me more than a CV would.
Apply on WhatsAppWhat we work on
- Performance marketing — media planning, Google/Meta/programmatic buying, budget thinking, the 3E Framework applied to your accounts.
- Marketing analytics — GA4 done properly, attribution, dashboards leadership actually reads, and the measurement architecture behind them.
- AI in marketing — what to automate first, how to use AI daily without outsourcing your judgement to it, and staying valuable as the tools improve.
- Career strategy — portfolio and proof of work, interviews, agency vs in-house, negotiating from evidence, and the unwritten rules I had to learn the slow way.
- For teams — capability audits, workshop series, and AI-adoption roadmaps built around your stack and your people.
How to apply
No forms, no calendly, no pitch deck. Send me a message — WhatsApp or email, whichever you'd actually use — answering three questions:
- Where are you now? Role, or no role. Honest baseline.
- Where do you want to be in 12 months? Specific beats impressive.
- What's the last thing you taught yourself? Anything counts. This one tells me whether mentorship will stick.
I read every application and reply to each one — usually the same day. If it's a fit, we talk. If it's not yet, I'll tell you what would change my mind.
Send your three answers.The message template is pre-filled — just complete it.
Apply on WhatsApp Apply by emailCommon questions
Who is this mentorship for?
Newcomers breaking into marketing, working marketers growing into strategy and analytics, and senior managers training their teams. What all three share is seriousness — selection is on commitment, not CV.
What does it cost?
Depends on the format. The first conversation costs nothing, ever. For individual mentees, format and terms are agreed upfront based on fit and stage. Team training and workshops are scoped commercial engagements.
I'm completely new — can I still apply?
Yes. Experience is not the filter; seriousness is. A beginner who does the work every week will get further with me than an experienced marketer looking for a shortcut. Your answer to "what did you last teach yourself?" matters more than your job title.
How does it work practically?
Remotely — video calls and WhatsApp, in English, from Doha, with mentees across the GCC, India and beyond. Cadence agreed upfront; every session ends with specific work to apply before the next one.
Do you run training for teams?
Yes — structured workshops for in-house teams and leadership: performance marketing fundamentals, measurement and reporting, and AI adoption for marketing teams. Remote or in person in Doha.
Get to know me first: My story · A case study from year one · How I think about AI · Consulting instead?