Insights & case studies.

No recycled listicles. Everything here comes from campaigns I've actually run, budgets I've actually managed, and numbers I can actually show.

Pricing guide

How much does a performance marketing consultant cost in Qatar & the GCC?

Honest ranges for retainers, projects and %-of-spend models — and the questions that matter more than the price.

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Case study

+450% leads, tripled conversions: rebuilding a travel brand's digital marketing from zero

What actually moved the numbers at Travelwings — channel by channel, decision by decision.

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AI & strategy

AI in GCC performance marketing: what to automate first (and what not to touch)

The adoption order that compounds — bidding, then audiences, then creative — and the trap that wastes budgets faster.

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