Dubai work that won awards
Dubai taught me performance marketing the hard way: in auctions where a single real-estate click can cost more than most markets' conversions. Between 2015 and 2022 I went from building Travelwings' digital department from scratch in Business Bay to directing accounts at ARTEFACT in Dubai Internet City — DAMAC Properties, Dubai World Trade Centre, and the Meraas entertainment portfolio: The ROXY Cinemas, Laguna Waterpark, The Green Planet, Del Monte, Dubai Parks & Resorts, Mattel Play! Town and DXB Venues.
That work didn't just run — it won. The 2019 MENA Search Award for Meraas (ROXY), and the 2020 award for best use of search in real estate for DAMAC, against the region's biggest agencies.
Sound familiar?
- Dubai clicks cost a fortune, and your cost per qualified lead keeps climbing.
- Real-estate campaigns bring volume — but sales says the leads are junk.
- Your agency reports reach and impressions while you're asked about revenue.
- You suspect budget is leaking in the region's most expensive auctions, but can't prove where.
If two or more of these hit home, that's exactly what I fix — message me on WhatsApp.
What I do for Dubai & UAE businesses
- Real estate lead generation — search, social and programmatic funnels built around cost-per-qualified-lead, not vanity clicks. Award-winning experience with the exact economics of Dubai property.
- Media planning & buying — channel mix and budget allocation for the UAE's crowded, expensive auctions; ruthless waste elimination.
- E-commerce & travel performance — full-funnel campaigns with AI bidding, feed optimisation and CRO; I tripled conversion rates doing this for a Dubai travel brand.
- Analytics & attribution — GA4 and dashboard builds that show which channel actually earned the sale, essential where clicks are costly.
- Agency audits — an independent senior review of what your Dubai agency is really delivering. Usually pays for itself in the first month.
Competing in Dubai's auctions?Bring your CPCs and CPAs — I'll tell you within one call whether your money is working.
Chat on WhatsAppThe Dubai market, honestly
Dubai is the most competitive digital market in the Middle East. Everyone advertises, budgets are serious, and auction prices — especially in real estate, finance and premium services — reflect it. The upside: the audience is affluent, digitally fluent and quick to transact. The catch: at these click prices, average execution loses money. The margin between profit and waste in Dubai is precision — exact audiences, disciplined frequency, landing pages that convert, and attribution honest enough to kill what isn't working. That's precisely the work I've been doing there since 2015.
Questions UAE clients ask
You're based in Doha — can you still serve Dubai clients?
Yes. I spent seven years working in Dubai and still know the market street by street. Day-to-day work runs remotely — which is how most UAE consulting already operates — and Doha is under an hour's flight when in-person matters.
Which Dubai brands have you worked with?
DAMAC Properties, Dubai World Trade Centre, and Meraas assets including The ROXY Cinemas, Laguna Waterpark and The Green Planet — plus Travelwings and flydubai campaigns on the travel side.
Do you handle Dubai real estate marketing?
Yes — it's one of my deepest specialities, with a MENA Search Award (2020, best use of search in real estate, DAMAC) to show for it. I know what a qualified Dubai property lead should cost and how to hit that number.
What makes Dubai different from other markets?
Competition and click prices. When traffic costs this much, media discipline isn't optional — precise audiences, strong landing pages and honest attribution decide whether a budget performs or evaporates.
Let's talk about your UAE numbers.WhatsApp is fastest — same-day replies, GST timezone.
Chat on WhatsAppExpertise, platforms & terms on this page
- Dubai PPC
- Real estate lead generation
- Google Ads UAE
- Meta & TikTok Ads
- Programmatic (DV360)
- MENA Search Awards
- Cost per lead (CPL)
- Landing pages & CRO
- Attribution
- E-commerce & travel
- Agency audit
- ROAS
Also see: Performance marketing consultant · Marketing analytics · Qatar · Kochi & Kerala · Case study: +450% leads for a Dubai travel brand